ELITE 24 × NIKE(2020)
IDENTITY DEVELOPMENT
2020

DISCIPLINE:
Sports Event, Promotion
CATEGORY:
Concept, Brand Design, Digital Experience
Sports Event, Promotion
CATEGORY:
Concept, Brand Design, Digital Experience
OVERVIEW:
Since the Elite 24’s inception in 2006, many of the world’s finest high school players have participated in the nation’s premier summer showcase, including three No. 1 picks in the NBA Draft (John Wall, Kyrie Irving, Anthony Bennett). The concept was inspired by sports trading cards that introduce each team players and their strengths. Typography synchronized with the player’s movement and digital experience deliver liveliness and dynamic motion.
Collaborated with JAE JEON
VIDEO CREDIT: SLAM and HoopDiamond
Since the Elite 24’s inception in 2006, many of the world’s finest high school players have participated in the nation’s premier summer showcase, including three No. 1 picks in the NBA Draft (John Wall, Kyrie Irving, Anthony Bennett). The concept was inspired by sports trading cards that introduce each team players and their strengths. Typography synchronized with the player’s movement and digital experience deliver liveliness and dynamic motion.
Collaborated with JAE JEON
VIDEO CREDIT: SLAM and HoopDiamond
PHOTO CREDIT: Hans Gutknecht and Jon Lopez






