EDUCATION:
Academy of Art University
2016 — 2021 / Transferred
School of Graphic Design and Media
Pai Chai University
2012 — 2013 / Attended
Photography and Image Design
EXPERIENCE:
Mucho Studio (SF)
2021 — Present
Freelance Photographer
2014 — 2016
Think different and see different. As a graphic designer, it’s what makes him as a creative person, and challenges him every single day. Paul Jeon is originally from South Korea. He is a graphic designer currently based in San Francisco. He specializes in brand design, editorial design, motion graphic and package design. Before he learned graphic design, he had learned photography back in his country and with the skill, he has work experiences that he had worked as a freelance photographer.
Please don’t hesitate to get in touch ︎
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BLACK SANDS BREWING.CO
PACKAGE DESIGN
2019
DISCIPLINE:
Craft Beer, Package
CATEGORY:
Concept, Brand Design, Package Design
Craft Beer, Package
CATEGORY:
Concept, Brand Design, Package Design
OVERVIEW:
Black Sands Brewing Co. is a local brewery and pub in San Francisco, CA that produces craft beer. Like its name “Black Sands,” the company seeks to create a soft, savory, and luxurious beer. Moreover, the sand and beer remind people of the seaside in San Francisco while also giving a sense of harmony between those two elements. Focusing on the characteristics of the sand, the brand’s design keeps the balance between typography and sand graphic to showcase the brand with a stronger personality.
Black Sands Brewing Co. is a local brewery and pub in San Francisco, CA that produces craft beer. Like its name “Black Sands,” the company seeks to create a soft, savory, and luxurious beer. Moreover, the sand and beer remind people of the seaside in San Francisco while also giving a sense of harmony between those two elements. Focusing on the characteristics of the sand, the brand’s design keeps the balance between typography and sand graphic to showcase the brand with a stronger personality.
